Dave Warfel

LinkedIn • X (Twitter)Dave has been working with WordPress since 2011. He's built 100s of client sites and almost a dozen of his own. He's tested almost every plugin you can think of, hosted with at least 10 different companies, and gone down every SEO rabbit hole you can imagine. When's he's not tinkering with new software, you'll find him in the mountains of Colorado, trail running, summiting peaks, and rippin' downhills on his mountain bike. 🏔️🏃🚴🤸

Nov 6, 2023May 18, 2017 by Dave Warfel

Learn how to install a free SSL certificate on your WordPress website using WP Engine’s platform. A few clicks & less than 10 minutes and you’ll be up-and-running.

May 16, 2017 by Dave Warfel

A guide for switching to PHP 7, including benefits, caveats, testing tools and page speed tests of PHP 5.6 vs PHP 7.

Nov 6, 2023May 2, 2017 by Dave Warfel

Herein lies the most comprehensive WP Engine review you will find on the planet. I’m a real user, having managed around 10 sites on WP Engine’s platform for 4.5 years. I’ve been using WordPress since 2009, and have used a number of different hosting platforms. I know WordPress, I know hosting, and I carefully crafted this review of …

Nov 6, 2023Apr 25, 2017 by Dave Warfel

Google Analytics YouTube Channel Integration Guide

A step-by-step guide to setup Google Analytics on your YouTube channel, and gain even more insight into your YouTube traffic. Example reports also included.

Nov 6, 2023Jul 29, 2016 by Dave Warfel

Google Apps for Work, 20 Reasons to Switch

Are you looking for ways to increase productivity at the office? Just start a new business and need a few email addresses? Tired of attaching excel spreadsheets back and forth in emails, always losing track of which one is the most up-to-date? We’ve all been there. Thanks to Google Apps for Work, you can solve …

Nov 6, 2023May 25, 2016 by Dave Warfel

Let me start by saying that I highly recommend you DO NOT use Network Solutions for email. I’ve worked with several clients who have had many issues with Network Solutions, email deliverability, bounce backs, etc. I’ve contacted their customer service on a few occasions, and I feel like I’m talking to sales people trying to upsell a bunch of their other products.

I recommend you switch to Google Apps for Work. Not only will you be using Google’s Gmail platform for email, but you get an entire suite of business & productivity tools for only $5/user/mo. Learn more about Google Apps »

Nov 6, 2023May 25, 2016 by Dave Warfel

Have you recently added a new user to your Google Apps for Work account, but you misspelled her name? Or maybe you accidentally added an extra character in her email address. Luckily, there’s an easy way to rename a user in Google Apps. You can update the user’s first & last name, as well as change their email address. In this article, I’ll walk you through the steps of renaming a user in Google Apps.

Nov 6, 2023May 11, 2016 by Dave Warfel

After you’ve setup a Google AdWords account, there are some additional steps you can take to get the most out of your online marketing efforts. Chances are, if you’re working with AdWords, you’re already using Google Analytics. If not, stop what you’re doing right now and go add Analytics to your website.

READ: How to add Google Analytics to WordPress

Google AdWords provides some powerful reporting out-of-the-box, but you can get even more informative data if you link AdWords to Analytics.

Nov 6, 2023May 11, 2016 by Dave Warfel

How to Install Facebook Pixel on your website

The new Facebook pixel was introduced in mid-2015 as a way to combine the features that two different pixels used to offer. The new pixel is an even more powerful tool for online marketers to use in your Facebook marketing plan.

According to Facebook, the Facebook pixel can be used for three main functions:

Building Custom Audiences from your website for remarketing
Optimizing ads for conversions
Tracking conversions and attributing them back to your ads

Nov 6, 2023May 5, 2016 by Dave Warfel

If you’ve recently setup a new Google AdWords account, one of the first things you should do before running an ad is setup conversion tracking. Basic AdWords reporting will tell you how many times your ad was clicked, but those clicks don’t guarantee that a user took the action on your site that you wanted them to take. Did they end up buying your product? Did they fill out your contact form? Did they complete your online application?

By default, Google can’t answer these questions. Enter AdWords conversion tracking. By placing a conversion tracking tag onto a page on your website, you can send this information back to Google. They will match up the people who completed a conversion on your website with those who always clicked on your AdWords ad. This provides a more complete picture of how your ads are truly performing.

Let’s take a look at how to setup AdWords conversion tracking. First, we’ll create a tracking tag in AdWords. Then, I’ll show you how to install it (on a WordPress website, and using Google Tag Manager).

If you haven’t setup an account yet, read our Google AdWords account setup guide first.

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