Dave Warfel

LinkedIn • X (Twitter)Dave has been working with WordPress since 2011. He's built 100s of client sites and almost a dozen of his own. He's tested almost every plugin you can think of, hosted with at least 10 different companies, and gone down every SEO rabbit hole you can imagine. When's he's not tinkering with new software, you'll find him in the mountains of Colorado, trail running, summiting peaks, and rippin' downhills on his mountain bike. 🏔️🏃🚴🤸

Nov 6, 2023May 5, 2016 by Dave Warfel

If you’re looking to advertise your business online, Google AdWords is a popular place to start. Google AdWords is Google’s popular advertising platform that allows you to reach potential customers all over the internet. You can choose to have your ads display on Google’s search results pages (SERPs), thousands of partner websites that have opted into Google’s platform, and even on YouTube.

You’ll need a Google account in order to use AdWords, but the the setup process is pretty straightforward. Let’s walk through the Google AdWords setup process step-by-step.

Nov 6, 2023May 3, 2016 by Dave Warfel

Facebook launched Business Manager in April 2014, yet many people still don’t know about it. In Facebook’s own words,

Business Manager integrates all your Facebook advertising campaign management efforts into one tool. It’s designed to simplify your marketing efforts.

Essentially, it’s a tool that lets you manage all of your ad accounts, Pages, apps and permissions in one central location. It’s perfect for large advertisers, agencies managing client accounts, small businesses who outsource marketing efforts, or anyone with more than one business property on Facebook. If you fit into any of these categories, I highly recommend you consider setting up an account.

If you’ve run ads with Facebook before (or Twitter Ads, Google AdWords, or the like), you know how powerful these advertising platforms are. They contain no shortage of targeting options, analytics & permissions—which often make them a headache to setup. I recently setup an account to manage WP Smackdown, and our parent company, Escape Creative. I documented the entire process so I could provide the ultimate Facebook Business Manager setup guide, from start to finish. We’ll cover account setup, extra security, email notifications, payment methods, company branding, setting up new ad accounts, and more.

Nov 6, 2023Apr 26, 2016 by Dave Warfel

The ultimate guide to Twitter remarketing contains everything you need to know about remarketing with Twitter Ads: what it is, why you should be using it, and how to set it up for yourself.

Nov 6, 2023Apr 23, 2016 by Dave Warfel

Learn how to add a Twitter website tag to your site so you can use Twitter remarketing when running Twitter Ads. Target your website visitors for better conversions.

Apr 21, 2016Apr 19, 2016 by Dave Warfel

WP Reform provides several WordPress services (almost) exclusively to WP Engine customers, including performance audits, hack repair & migrations to WP Engine’s hosting platform.

Nov 6, 2023Apr 18, 2016 by Dave Warfel

Step-by-step instructions on how to create your first list in MailChimp. You’ll need to create a list before you can send your first email campaign.

May 5, 2017Apr 17, 2016 by Dave Warfel

In an email to customers on April 14, 2016, Senior Vice President of Customer Experience, Tina Dobie, announced that WP Engine will begin offering around-the-clock live chat support (24 hours a day, 7 days a week) starting on April 26th.

Nov 6, 2023Apr 17, 2016 by Dave Warfel

MailChimp is one of the most popular and free email marketing services on the web. Founded in 2011, they have over 10 million users and send over 1 billion emails a day. Their free plan allows up to 2,000 subscribers and 12,000 email sends per month. It’s an easy-to-use platform with tons of features for small businesses & developers alike.

If you’re just getting started with email marketing, I’d highly recommend creating a MailChimp account. MailChimp does a decent job of walking you through the setup process, but there are some extra steps you should take when setting up your account. Let’s take a look at how to optimize your MailChimp account setup to get the most out of your email marketing efforts.

Apr 21, 2016Apr 14, 2016 by Dave Warfel

Telegram WhatsApp Sharing Buttons for WordPress

WordPress.com announced yesterday that they’ve added support for three new sharing buttons:

For self-hosted WordPress sites, WordPress sharing buttons are handled through the Jetpack plugin. Support for sharing with Skype was added in Jetpack 3.9, which was released in January (2016). WhatsApp & Telegram are not currently supported in Jetpack’s sharing module. However, it looks like sharing buttons are in the works for both services.

Dec 29, 2017Apr 14, 2016 by Dave Warfel

WordPress 4.5 has added custom site logos in the customizer. If your WordPress theme supports it, you can now add your company’s logo to the header of your website.

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